A great set of visual marketing material can really get the juices flowing of a buyer and get them excited about what you have to offer.
So, in this episode I speak with visual artist Stan Zaslavsky from Eagle Vision about digital images and visual marketing materials. Something that plays a key role when selling off the plan.
A great visual image will have a powerful story and move a potential purchaser to take action.
I find there is such a variety of quality with visual marketing material from the downright terrible to absolutely amazing, and everything in-between. And the costs for marketing materials ranges from cheap to significant.
As previous guest, Ben Buxton said, there is real importance to imagery, it draws in the viewer and should dazzle and seduce.
How digital renders help sell real estate
Digital images or renders are such a critical part of selling off the plan, as they are often the first contact potential buyers have with your project or product, and it must move them to take action, which is most likely to contact the agent.
During the discussion Stan talk about a valuable resource you can access to help you get the best visual imagery done for you next project, I will share how you can get that later in the show.
So I raised a lot questions with Stan about digital images and marketing tools, we talk about what makes good visual imagery, what questions you should ask a visual artist, and why renders can play a critical part in the planning application process.
Tips for getting great digital images for property developments
Here are the 3 key points I took out of that conversation with Stan
1. Allocate sufficient budget to get a couple of really great renders done
Understand your market and audience and budget for the best renders you can afford. Research suppliers and check their portfolios and process to make sure they fit with the result you are looking for. And of course, try to be better than other visual offerings in your market.
2. Get the key elements of your renders right
Stan talked about accuracy, mood, composition and lighting, so focus on these areas when you are briefing your visual artist or reviewing drafts. Remember to avoid renders devoid of emotion. You need to try and dazzle and seduce.
3. Good imagery should tell a story
Lifestyle, mood, and emotion can all be portrayed in a good render. Work hard to create story and emotion in your renders, and check out what the high end developers produce for their projects and see what you can borrow from their direction and elements. There’s nothing wrong with seeking inspiration from the big guys.
Stan mentioned the white paper he has published called the 5 Insights to 3D Visuals for Effective Off-the-Plan Marketing Campaigns which includes lots of really useful content about getting the best visual imagery done for your next project, you can access it using this link http://bit.ly/5Insights3dvisuals, so grab a copy of it. I have looked through it and think it is worth your time. And if you are interested sign up for Eagle Vision’s regular newsletter, Stan does try to fill it with useful content for developers. And you can check out the Eagle Vision website at www.eaglevision.com.au for lots of useful resources related to 3D imagery.
Okay, that’s another show almost done. Catch me Instagram at propertydeveloperpodcast (https://www.instagram.com/property_developer_podcast/) for all my latest property developer porn pics. Or drop by iTunes and leave a review.
Eagle Vision – www.eaglevision.com.au
Eagle Vision’s 5 Insights to 3D Visuals for Effective Off-the-Plan Marketing Campaigns – http://bit.ly/5Insights3dvisuals
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