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Getting the sales and marketing right for your project can be the difference between a flying start or the project going stale. So today on the show we are going to be talking project marketing with some great tips and ideas on how to market your next development.

My guest is Heath Thompson from Beller Project Marketing, Heath specialises in selling off the plan projects, and he brings a unique perspective to selling projects having come from a family that does property developments, and Heath has a completed a number of his own development projects.

Property Development Training

If you are interested in learning the fundamentals of property development, in your own time and at your own pace, then be sure to head over to www.propertydevelopertraining.com and take a look. I take you step by step through the development process so you know exactly what is needed to find a site, run a feasibility and complete a small scale property development, be that a duplex or 3 or 4 unit site. The training includes a bonus program called Taking It To The Next Level for people who may want to go into developing full-time, along with another bonus course called Raising Capital which covers how to raise money for your projects.

So head over to propertydevelopertraining.com and take a look… I would love to see you on the inside…

Property Developer Quiz

Keen to find out how ready you might be to become a developer? Then take the Property Developer Quiz (https://www.propertydevelopertraining.com/quiz) and get a sense of where you are at…

Become a Million Dollar Property Developer

Grab my book Become a Million Dollar Property Developer about my journey into property development. This book is ideal for anyone who intends to get into small-scale property development and wants an insider’s guide to successfully obtaining wealth, fulfilment, and glory.

In this book, Justin will share how he succeeded in delivering a 20-townhouse project on his first property development project and what he learned along the way.

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Property development podcasts

Now, if you are like me, then you are forever interested in finding out as much information about developing as you can, and you probably like listening to podcasts. I originally started this show because I wanted to share the conversations I was having with developers, and there were no regular podcasts about property development. Since then a number of podcasts have kicked off which cover developing, so I thought I would share them with you, so you can check them out if you are interested.

So there are four podcasts that I am aware of about developing and they are:
1. The Business of Property Development by former guest Shane Hiscock
2. The Constructive Finance Podcast by another guest Dan Holden
3. Development Ready podcast by the boys at DevelopmentReady.com.au
and 4. the newest kid on the block, called City Shapers by the publishers of the Urban Developer website

There is also a short 10 part series on property development by the Business Concepts Group called Property Development Podcast Show, which outlines the process of developing and some key things you need to consider along the way. You can find all these shows through the Apple podcast app, or your favourite Android podcatcher, otherwise check out the websites for each of the shows and happy listening.

Off the plan marketing with Heath Thompson

Alright, on to today’s guest, Heath Thompson from Beller Project Marketing, Heath specialises in selling off the plan projects, and he brings a unique perspective to selling projects having come from a family that does property developments, and Heath has a completed a number of his own development projects.

I am always interested in the marketing side of a project, as I think it is fun to bring a site to market and see how it is received by prospective buyers. There are also lots of colourful and dynamic tactics you can use to attract interest and arouse emotions.

In this conversation we cover some of the timeless marketing tactics that you should still be using, how you can get out in front of other developers and a different way to develop a buyer profile. We even discuss how to value a quarry! I think you will enjoy this conversation.

Tips for real estate developers

I think Heath shared some good insights into how you can approach marketing your next development. There were a couple of things that stood out for me, including:

1. Develop avatars or buyer profiles to help sell off the plan

Figuring out who your likely buyer will be is a great way to consider what will appeal to them, and then lead you to develop materials that will attract them to your campaign. Heath gave the example of retirees or people moving out of the family home and into an apartment, he said they would be thinking about spending time with their kids over dinner, or having grandkids stay over, or may have nice pieces of furniture they are bringing so larger bedrooms may be appealing. Whatever you think they may want or like that your project provides can then be incorporated into the campaign materials. That may be a graphic of a 6 seater dining table on the floor plans, or a king size bed in the master bedroom. All these things can feed into the idea that their needs have been thought, and you have been thinking about how they might live. So it is moving beyond simple lifestyle amenity in the local area.

2. Have a great property development team

This comes up regularly, and I think as markets soften, it will become more important to differentiate yourself from the competition, and the members of your team should be able to give you ideas and suggest details that will help give you an edge or provide more value to buyers. Having a team of quality people, be it the builder, architect or interior designer, is also a great way to build up confidence with prospective buyers. If you are using trusted brands or good quality people, it can present a winning team to the market, and it may put you in front of the competition.

3. Take a step back and look at the bigger picture

I think this is wise advice, and some times when you are deep in a complex issue or trying to solve a seemingly insurmountable problem, you can’t see a way out or your view of the world is clouded. At these times it pays to pause, take a step back and think about a grander scale, or reflect on what your mission and purpose is. Getting some perspective and breaking out of the bubble can help you refresh your approach or discover a solution. Having trusted advisers and sources is a great way to sound out ideas, talk about the problem and figure out a response to the situation.

Don’t forget to email me if you are interested in learning how to become a property developer. And if you enjoyed that conversation about marketing then check out some other past episodes of the show, such as episode 39 with marketer Tim Reid (https://propertydeveloperpodcast.com/2018/01/31/39-how-marketing-can-take-your-property-developing-to-the-next-level/), or discover how to harness the power of visual imagery with Stan Zaslavsky in episode 16 (https://propertydeveloperpodcast.com/2016/06/16/secrets-of-powerful-visual-imagery-that-helps-sell-off-the-plan-property/)

You can also see all my latest property development photos and videos on Instagram (https://www.instagram.com/property_developer_podcast/)

Until next may all your marketing be helpful and emotional…

Links

Beller Project Marketing – https://beller.com.au/project-marketing/